WOBI on Marketing & Creativity | Seth Godin

The exclusive masterclass with
business visionary Seth Godin

Don’t miss this unique opportunity to learn directly from Seth Godin and develop your marketing and creative skills!

What you will learn?

  • Steps to finding your creative voice and doing work that matters
  • The essence of modern marketing and the role of the marketer in the organisation
  • How creativity connects with marketing and is the act of solving interesting problems
  • How the creative leader makes a difference

Who is this for?

  • Individuals looking to create disruptive change
  • Marketers wanting to reframe how to present their products or services
  • Leaders looking to develop more courageous and creative teams and organisations
  • Managers who want to sharpen their thinking and add more frameworks to their toolbox

YOUR TICKET INCLUDES

  • Access to the 2-day program
  • Certificate signed by Seth Godin & WOBI
  • Seminar Summary with highlights
  • Content available on demand for 30 days

AGENDA

2:00PM AEST (Australia) | 4:00PM (New Zealand) | 12:00PM (Singapore/ Hong Kong) | 9:30AM (India) Available on demand for 30 days

Wednesday 12 May
Each session will last 45 minutes

Session 1
Modern Marketing – Part 1

  • Where do customers come from?
  • The role of the marketer in the organisation
  • Intentional action and design thinking
  • Customer development
  • The smallest viable audience
  • The search for remarkable

Thursday 13 May
Each session will last 45 minutes

Session 3
Creativity in the face of change – Part 1

  • The world is upside down, but this is as normal as it’s going to get
  • Creativity is the act of solving interesting problems
  • Management vs. leadership
  • Industrial systems vs. resilient ones
  • How creativity connects with marketing
  • Understanding the difference between genre and generic, and rigor and rigid

Session 2
Modern Marketing – Part 2

  • The power of stories, the original human technology
  • Understanding your brand
  • Experience is actually the cause of brand, not hype
  • The role of tension
  • The dance between status and affiliation
  • Rogers adoption lifecycle and the chasm
  • Positioning as a service

Session 2
Creativity in the face of change – Part 2

  • Developing a practice
  • Disconnection from the outcome doesn’t mean you don’t care
  • Combining smallest viable audience with genre and tension and status
  • No such thing as writer’s block
  • Nimble and resilient vs. proven, permanent and correct
  • How the creative leader makes a difference

ABOUT SETH GODIN

Seth Godin is one of the most inspiring, influential and creative business thinkers of our time. The author of 19 international bestselling books, he writes on a wide variety of topics, ranging from creativity and leadership, to change processes and how ideas are transmitted.

Some of Godin’s most influential titles include Purple Cow and Linchpin, while his most recent book, The Practice, addresses the misconceptions of creativity and provides readers with methods for finding their creative voice through new ideas. A serial entrepreneur, Godin is also the author of one of the most prestigious and read blogs in the world, in which he publishes daily brief entries on management and the digital world.

Date

Wed - Thu 12 - 13 May 2021
Expired!

Time

All Day

Cost

$349.00

More Info

Register

Location

ONLINE

Venue

Online
WOBI

Organizer

WOBI
Website
https://www.wobi.com/
Register

Speaker

  • Seth Godin
    Seth Godin

    Seth Godin is one of the most inspiring, influential and creative business thinkers of our time. The author of 19 international bestselling books, he writes on a wide variety of topics, ranging from creativity and leadership, to change processes and how ideas are transmitted.

    Some of Godin’s most influential titles include Purple Cow and Linchpin, while his most recent book, The Practice, addresses the misconceptions of creativity and provides readers with methods for finding their creative voice through new ideas. A serial entrepreneur, Godin is also the author of one of the most prestigious and read blogs in the world, in which he publishes daily brief entries on management and the digital world.

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