Read More "3 Ways To Ensure Your Content Stays On Brand"
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Do you want a community that are hooked on your brand? It’s important to understand how best to communicate with them via your content.
Which is exactly why we wanted to touch on three important points to ensure your message remains consistent and in line with your brands core values.
1. CREATE A STRONG BRAND IDENTITY
A strong brand identity will help you do two crucial things:
– It will set you apart from you competitors
– It will attract the customer and community you want
A brand strategy is a plan that outlines what you want to achieve and how you want to achieve it.
2. CONSISTENCY AND QUALITY ARE KEY
Once you understand the why of your business and who you serve it’s important to make sure that’s reflected in your branding.
Everything from Facebook and LinkedIn to email signatures should be uniform.
3. ROME WASN’T BUILT IN A DAY
And your business won’t be either, but you can build it far more quickly with a larger community.
Get in contact with relevant people in your industry through LinkedIn, phone calls, meetings, coffees, after work drinks.
Our professional life is now lived through a screen and we forget how useful it is to build a community through in-person networking.
So, how do you ensure your business stays consistent and on brand? Let us know in the comments below!
Remember to subscribe to our channel Victory TV, and we’ll see you next time with more helpful videos.
Together we can EXCEED THE BENCHMARK.
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]]>Read More "5 Things All Successful Entrepreneurs Should Have In Their Offices"
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]]>5 Things All Successful Entrepreneurs Should Have In Their Offices
A smart and exceptionally designed office environment can easily influence your approach towards your work.
Most people will say a messy environment is distracting and uninspiring, whereas a personalised and organised desk is more conducive for work.
You can choose how to surround yourself with items that can easily increase your focus and productivity, whether you work in a normal office, serviced office, or home office.
Here is a collection of items all emerging entrepreneurs should include in their office to help achieve their ambitions.
1. Prioritise Your Day Using A Checklist
It is incredibly easy to feel overwhelmed with the never-ending list of responsibilities our jobs demand from us. Keeping a schedule of daily responsibilities helps keep you in line with your duties while fighting the urge to procrastinate.
Envisioning what is required from your day helps allocate the required time to meet your deadlines and marking off completed tasks also gives a sense of accomplishment, which can further propel you to keep completing tasks.
2. Visualise Your Ideas On A Whiteboard
A simple whiteboard is a very versatile productivity tool that easily encourages collaboration and creativity.
Having the ability to openly share thoughts and ideas via a whiteboard enables an increase in engagement, as information is presented in a visual format.
This different method of presenting information cannot only be applied in group meetings but can also serve as another format to display a scheduled timeline to keep everyone accountable.
3. Personalise Your Space With Items From Home
Personalise your office space by adding small mementos from home to serve as a reminder for your purpose for working.
Items such as a picture, your coffee mug, or even a vibrant plant are excellent examples of objects that help create a sense of familiarity within your work environment.
Introducing items on your desk creates a sense of ownership towards your desk, creating a comfortable environment for you to function at your best.
4. Escape With A Good Book
To keep your focus and productivity maintained throughout the day, experts have suggested that you should be taking regular breaks from your busy schedule. As a means of entertainment, we recommend surrounding yourself with books to take your mind away from your workload.
Books serve as a measure to keep your mind stimulated so you can easily jump back into work when your break time is up. The late Steve Jobs famously populated his entire office with books as a source of inspiration and creativity.
5. The Trusted Pen And Notepad Will Never Go Out Of Fashion
You can never go wrong with a trusted pen and paper. Studies have proven that despite being in the age where we can easily type down notes on our mobile devices, physically writing our thoughts and ideas is a much more effective method. Never will you forget another important phone number or vital client detail when you have your dependable pen and notepad within reach.
While these everyday office items may seem obvious to have within an office space, collectively they provide a tremendous amount of value to any entrepreneur wanting to achieve the next level of success.
This holiday season, think about gifting any one of these office items to your entrepreneurial family member, friend, or colleague!
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]]>The post We’re all in this together – How Victory Offices Can Support You During A Crisis And Beyond appeared first on Victory Offices.
]]>3 Ways Victory Offices Can Support You During A Crisis And Beyond
As our world navigates the difficult and uncharted waters of Covid-19 we want to discuss how Victory Offices can help support you and your business during this and any crisis.
Of course, it goes without saying, that Victory Offices have:
- Increased sanitization across all locations
- Offer flexible packages and your first two weeks free on any service
- We have postponed all in person events and replaced them with weekly virtual events.
- We have reduced staffing whilst ensuring job security for our amazing Victory family, and continue to monitor this pandemic as it evolves.
But we’re also looking beyond, we are not only here to ensure your business survives but is ready to thrive.
Whilst we can’t tell you what the future holds, we can help you future proof your business.
1. Where do we begin?
Grab a notepad and pen and watch the below video for The CHOICES Map; a series of questions that will help you navigate massive change and gain clarity in your life and business.
The CHOICES Map is a series of questions developed by authors and executive coaches Gail McDonald and Marilyn Bushey.
The questions have been slightly altered to be more relevant professionally.
If you would like to share some of your answers, please leave a comment!
2. Social isolation doesn't have to mean emotional isolation
Victory Offices strives to add value to your 9 to 5, whether that’s through our designer offices, our well trained staff, and, of course, through the plethora of events.
But of course, that all had to change, and we had to adapt.
In fact, we created a space digitally for human interaction by filling our event calendar with virtual events and webinars.
We want to support your need for community as well as your need to stay focused and motivated professionally.
3. There is a beginning, middle and end to every story
This too shall pass, will the future be different? Of course, but we will not be living in this Covid-19 silo forever, which is why we wanted to share three small but impactful reminders.
Remain consistent – As a crisis hits, our adrenaline spikes; we’re thrown into having to take quick action. However, it’s like a sugar high and the crash is inevitable.
Keep perspective – It’s important to lead with the big picture in mind. Anticipate and plan for what could happen next week, next month, and next year.
Focus on your people – Focusing on the daily metrics of your company will not be what brings you out of this, instead it will be those that make up your company.
Do you have any other questions or thoughts about how your business can survive a crisis? Include them in the comments below, that’s where the most important conversations happen!
Remember to subscribe to our channel Victory TV, and I’ll see you next time with more helpful videos so we can help you EXCEED THE BENCHMARK
The post We’re all in this together – How Victory Offices Can Support You During A Crisis And Beyond appeared first on Victory Offices.
]]>Read More "THE ART OF FOCUS | WORKING FROM HOME"
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]]>THE ART OF FOCUS | WORKING FROM HOME
As everyone all over the world continues to self-isolate, lets talk focus, and specifically how you can do this at home. The likelihood is that you’re now surrounded by more distractions than ever, perhaps it’s your family, the laundry, the refrigerator, your cuticles, or the fact that you can’t remember the last time you watered the house plants.
Losing focus can take seconds, however gaining it back takes a lot longer than you might think.
So, how can we action exceptional focus at home? Watch the full video below:
For more informative videos like this, visit Victory TV
Gloria Mark, a professor in the Department of Informatics at the University of California, has proven that it takes 23 minutes and 15 seconds just to re-focus after losing it.
Who knew that quick scroll of your Instagram feed could carry such dire consequences to your productivity?
So here are a few tips on how you can execute exceptional focus at home…
PROBLEM NUMBER 1: The setup – separate your personal from your professional
Lastly set some boundaries with yourself, your family or your room mates. Let them know well in advance your working hours, and your hours for socializing.
Next, dress the part. Even though you’re at home it can be beneficial to get ready for work in the same way you would if you were going into the office.
Set up a dedicated home office with all the things you require to work efficiently.
PROBLEM NUMBER 2: Indecisiveness
Your quality of focus is more about what you DON’T do as opposed to what you do do? Saying a big fat decisive YES to saying NO will allow you the freedom to focus on what really matters. In fact, Warren Buffet has a wonderful method in determining exactly what to say NO to so you’re able to say yes to what’s most important.
THE WARREN BUFFET 2 LIST METHOD:
So simple and yet so powerful. This method is wonderful in helping you determine what deserves your focus and what doesn’t in your career. It’s also a method you can use to determine bigger life goals as well as determine what needs your attention in any given week, a habit that could easily be adopted on a Sunday evening or Monday morning.
So, first things first, take out your pen and paper and write down your top 25 goals, once again either for career, life or for the next working week.
Once you’ve written down your 25 goals circle your top five, the most important goals you really want to accomplish.
Now you have two lists, your Top 5 list of the most important goals, and a second list of 20 other goals. An A list and a B.
Now comes the point where one must, as Faulkner once said, kill your darlings.
“Everything you didn’t circle just became your avoid-at-all-cost list. No matter what, these things get no attention from you until you’ve succeeded with your top 5.”
Do you have questions or thoughts about executing exceptional focus at home? Include them in the comments below, that’s where the most important conversations happen, and where you can begin to find your community!
Remember to subscribe to our channel Victory TV, and I’ll see you next time with more helpful videos so we can help you EXCEED THE BENCHMARK!
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Video is the most effective and most popular form of content on LinkedIn today. Your LinkedIn connections retain 95% of what they see in video, compared to 10% for text. They’re also 1200% more engaged by video than text and images combined. But with the current amount of video being shared, if you produce the …
Read More "How To Leverage Video During Covid-19 | Hosted By Cristian Trujillo"
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]]>Your LinkedIn connections retain 95% of what they see in video, compared to 10% for text. They’re also 1200% more engaged by video than text and images combined.
But with the current amount of video being shared, if you produce the wrong type of video, or use it incorrectly, the consequences for your business can be devastating.
In his presentation, Cristian will show you what videos you need to produce to and how to implement a video strategy on LinkedIn to be seen as the expert in your industry and grow your business. Covering:
- The does and don’ts of producing your own videos
- How to create valuable content for video
- Tips to film your own videos
- How to present in front of the camera
About your speaker, Cristian Trujillo
Cristian Trujillo is an engineer, video strategist and producer born in Chile.
Before coming to Australia, Cristian developed a successful career at PwC as a business consultant and information security specialist. Since then he has produced over 600 productions in Australia and internationally and regularly runs workshops that have so far helped over 500 marketers and business leaders design a video strategy to grow their business. His ground-breaking video strategy framework offers a unique approach to video productions that ensures your videos not only look great but align to your business goals and strategy.
Look forward to seeing you online!
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]]>Read More "4 Ways to Deal with Uncertainty and What We Can Learn from It"
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]]>You may not control all the events that happen to you, but you can decide not to be reduced by them.
No one could have guessed that shaking hands and having a large family gathering would be outlawed activities in 2020, yet that is the new reality we collectively face. The current COVID-19 pandemic has catapulted the word ‘uncertainty’ into everyone’s lives and rightly so. We are facing twin crises of health and the economy, with major uncertainty over employment, catching or coping with the virus, finances, relationships, and the question on everyone’s lips is when can we all return to normalcy?
Many of us are feeling stressed and anxious with the unprecedented levels of disruption and the adjustment to our new reality. It can be very difficult during this time, even for the toughest of people, but there are actionable ways to deal with it and even learn from times of uncertainty.
Here are 4 simple practises to deal with uncertainty:
- Acceptance
It is natural for humans to demand predictability and to want to control everything, however, embracing uncertainty is an essential part of living, as very little is constant in our lives. When bad things happen, some people prefer to ignore it, however our feelings can catch us by surprise at a later time. Therefore, take the time to acknowledge your feelings, whether it be feelings of stress, sadness, frustration, worry or anxiety, and allow yourself to feel those emotions and to come to terms with them. As hard as things are, you are not alone in this and expressing your feelings to a loved one, a close friend or seeking professional support may help and bring you one step closer to peace of mind. The act of letting go and accepting things “as is” encourages us to move on and to draw our focus on things that we can control.
- Self-care
When everyone is feeling on edge, the best way to stay healthy and calm is self-care. Doing everyday things that relax and centre you, makes you feel physically and emotionally safe and brings a level of control back to your life will be nourishing for yourself and others around you. Try to maintain some balance in your life with enough sleep, exercise, and brain stimulation each day. Such activities may include reading, exercising, going for a long walk, cooking, playing games, or learning a new skill. With all this uncertainty, it is common to seek information constantly to retain some certainty, however, it can be counterproductive as the onslaught of media coverage on COVID-19 may add to your anxiety. Make self-care a priority as these little acts for yourself can be an immediate mood booster and bring back some confidence you may have lost.
- Positive Thinking
In these times, we can often feel powerless and anxious but it’s how we frame it that can help us exercise agency over these unfortunate circumstances. Your mindset is the one thing you can control, and it is super important when it comes to battling unforeseen hardships like the Coronavirus. Try your best to be positive and to focus on the things you have and not what you’ve lost. Being grateful for the little things is powerful for your mind as it opens news waves of thinking that are more likely to help you come out of this favourably. There is creativity and strength in turning uncertainty into possibilities. The effects of Coronavirus will be long-lasting, likely to cause a recession, but as seen in the past, communities will recover, re-form and resume after this pandemic has passed.
- Compassion and Kindness
Everyone could do with a bit more kindness right about now. Australians are becoming more anxious about the threat of the Coronavirus and it’s very likely that your neighbour, friend, or the person you walked past on the street, is feeling emotions of stress and ambiguity as well. Be conscious of how people are feeling and be kind towards everyone. Pay it forward and spread some positivity to others that are facing unfortunate circumstances.
Practising social distancing makes us more distant than ever, yet we do not have to be disconnected from each other. Call or video conference your friends and family to chat, eat a meal together virtually, workout, or play online games together. Show compassion and kindness to others during this trying time as people need it now more than ever.
Although the world is full of suffering, it is also full of the overcoming of it.
What we can learn from uncertain times?
Resilience – Uncertain times test our mental toughness and our will and character. Life has been upended and these trying times continually push us down, but this presents us with the opportunity to bounce back stronger with a greater sense of awareness and appreciation.
Resourcefulness – In the face of chaos, the skill to manage stress and demonstrate critical problem-solving is valuable. For many business professionals, it has forced us to refresh business models and approaches. For example, with everyone working from home, is there a need for businesses to attain large real estate footprint to do business? Companies could instead integrate strategies like outsourcing virtual assistants and adopting flexible workspaces to pay for space when and where they need it. These strategies reduce business costs and create elasticity, which is crucial for business growth and success.
Sometimes it can get overwhelming, even when you’ve been practising these skills. If you require additional support, please contact any of the following support services:
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]]>Read More "COVID-19 and telecommuting – a bittersweet mix"
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]]>In this context, we have seen a big increase in the reliance on technology to keep most businesses afloat and running “as per usual”.
One third of companies worldwide had employees well-equipped to work from home prior to the COVID-19 pandemic set in, while the rest had to rush to get all the furniture and other components to create a home-office set-up. If that sounds like you over the last few weeks, you’re not alone! Most companies have either decided or been forced to go fully virtual, requiring most, if not all, of their employees to work from home. But are we really prepared for this switch?
While working from home has a lot of perks for most, like saving a few dollars on transport and not having to deal with the morning rush hour or crowded public transport, distractions at home such as kids, a partner that must also work from home, or even a puppy that craves attention, have the potential to cause our work productivity to decrease.
Whether we are happy about it or not, there are still a few issues that we are all encountering when working from home:
- Getting connected: One of the most commons problems of working from home is dealing with the internet. No matter which provider you’re with, it’s highly unlikely to have the same internet speeds you are adapted to in the office. Not to mention those living in a share house or with family at home and competing with every device in the household! Now you’re trying to get connected to a videoconference or the company’s server but with everyone on at the same time, connections can cut out, you can only hear every second word in your virtual meeting, or you can’t access the files you need, and suddenly the comfort of a “pop-up home office” is not always a dream come true.
- Physical space: Now let’s talk about the workspace set-up and what accessories we need. Did the company give you a quasi-impossible list of things you have to get before working from home? A desk, an ergonomic desk chair, mousepad, extra screen, and the list goes on and on… Most retailers have been selling out of these home office staples and a lot have been forced to make do with what was already around the house.
- Meetings: Grabbing your notebook or laptop and walking to the boardroom to get into the weekly meeting with your peers has now translated to making sure you’re wearing a proper shirt and finding a quiet spot in your house with no embarrassing background to get into that videocall. Not always easy is it? We’ve all seen across different social platforms those embarrassing moments where there is always someone making a fool of themselves in those virtual meetings held in Zoom or Skype for Business. Not only do you risk becoming the next viral video (and not in a good way), but depending who you’re on the call with, the repercussions it could have on your business suddenly escalate.
- Getting in the zone: When we are at work, we manage to have better concentration and we don’t have any distractions that could potential makes us lose track of what we are doing. When you are at home, it’s easier to get distracted by anything. Whether you other people around, pets, the tv on in the background, or even a cake burning in the oven – distractions are unavoidable! Some studies show that a few people can get better results from working from home, but that same study shows that most humans can’t.
- Extra hours: As per all the others perks that we encounter, we manage to take more time to do our daily tasks and to deliver work in the same time we manage to do in the office. The reasons are simple, all the obstacles we have when we work from home, sometimes don’t let us finish on time. Plus, we have don’t have to travel back home – we are already there! So instinctively we try to finish the task and without realising it’s 7 pm and we have passed our work hours!
Is Australia really ready to work from home? The value and impact of establishing boundaries between work and home life and being able to switch off at the end of the day has never been more apparent for both our physical and mental health. With no defined end in sight for COVID-19, many businesses are developing or implementing “work-from-home policies” to ensure business continuity and employee wellbeing. For some, employers and employees alike, the “work from home” concept is just not suitable or effective.
After all we must take care of our mental heath and the stress generated to accomplish some basics tasks that could now seem enormous with all the distractions that we are facing at home. We all feel the stress to execute proper plans for our business from our little home office and sometimes just wish we’ll be all back in the office to have a proper meeting with our colleagues. Thankfully we still have some options at Victory Office, where we can accommodate any business needs and without exposing anyone to any risk – our Business Continuity Program has multiple options that could suit you.
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]]>Read More "Rise in Demand for Serviced Offices as Working from Home Proves Its Challenges"
The post Rise in Demand for Serviced Offices as Working from Home Proves Its Challenges appeared first on Victory Offices.
]]>Serviced office providers are experiencing a high demand from people who are finding it too hard to work from home. The number of customers worldwide wanting to work for just a few hours a day in a serviced office, and the rest of the day from a “virtual” office at home has risen to more than 30 per cent. One Australian flexible workspace provider has seen inquiries soar by around 30 per cent.
The working from home experiment that businesses of every calibre have been forced into, as a result of the Coronavirus Pandemic, has proved its challenges for some. Most customers looking for a workspace are struggling to work with distractions from kids, pets, the fridge, or not having an adequate workspace at home.
Virtual Office packages, with mail and phone-handling and receptionist services, have soared rapidly with the outbreak of the coronavirus. It allows people to stay at home whilst still maintaining the operations of their business.
Serviced offices are recognising the need for people to have flexible arrangements for using office space, upon receiving enquiries about using the space for a couple of hours or for a few weeks, in these times of change/growth.
Demand for coworking spaces has dropped significantly, most likely due to social distancing rules and fears of sharing space and increasing the spread of the virus. However, many lovers of coworking have switched to taking up small private offices for the time being.
Victory Offices has introduced more flexible arrangements and solutions with changes in the pricing structure in response to the surge in demand for office space.
To read the full article, click here.
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]]>The post How To Sell Your Story Not Your Product – An Interview with The Sales Doctor, Ingrid Maynard appeared first on Victory Offices.
]]>But, what if instead of viewing sales as something that feels forced or false, we saw it as a chance to connect? Because ultimately your audience isn’t purchasing your product or service, they’re purchasing your story!
This is why today I’m talking to Ingrid Maynard, The Sales Doctor, about How To Sell A Story Not A Product.
Ingrid shares incredible insight into sales, as well as tactics you can implement into your business immediately. She discusses the power of storytelling and how to establish and maintain trust, in order to make that sale and a life-long relationship.
See the full interview below or on our YouTube Channel Victory TV, otherwise, keep reading the shortened version of our discussion for her expert advice.
Do you have any tips on how to find the audience you want to sell to?
Firstly be open to your audience finding you, and what I mean by that is not that you should sit back and do nothing, what I mean is that your clients will tell you who they are.
Next, make sure you’re having conversations about the problem that your solution or product solves, or what that can enable a business to do more of.
Then look at your network and find those people that can refer you to potential clients, having that reference creates immediate credibility and trust. Find your place and become the centre of that eco-system.
From there? Have an appetite for the work and plenty of patience.
How do you establish trust with a customer?
It starts with connecting with people. A mistake I’ve seen salespeople make is going in to get something rather than going in to understand what the customer needs and being open to the fact that they might not be the best provider.
You need to have an abundance mentality when you’re in sales, understanding that not every customer is right for you and you’re not right for every customer.
How do you formulate a story around your product or service?
The more personal and relatable the story is, the better.
You might have one story, that’s your story, but the way you tell that story and the details that you focus on might vary depending on who you’re in front of.
Make sure you take time to understand your story within a hero’s journey format; people like to hear about the struggle, but they also like to hear about the triumph. If you can formulate your story within that structure it will absolutely resonate, and the customer will want to be a part of your next chapter.
Don’t know what the hero’s journey is? Check it out HERE and use this as a guide to tell YOUR story!
Please leave your questions, comments or thoughts about how to master sales in the comments below. Otherwise, get in touch with Ingrid, and invest in becoming an expert in sales!
If you want to see more interviews like this one, subscribe to Victory TV. We’ll see you next time with more helpful interviews so we can help you EXCEED THE BENCHMARK.
Don’t forget to join the Victory community on our social channels as well!
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]]>Read More "How To Network As An Introvert"
The post How To Network As An Introvert appeared first on Victory Offices.
]]>As an introvert networking and small talk don’t come easy, and often the idea of walking into a room full of strangers is enough to bring on a panic attack.
But networking is a crucial part of any job. Learning how to network as an introvert could be what makes or breaks your opportunity to advance in your career.
So today I want to cover 3 ways you can master the ability to network, even when anxiety is high and you would rather be anywhere else than in a crowded room full of nametagged strangers.
For more advice on how to overcome your fears in the face of a networking event view the full episode below or on our YouTube Channel Victory TV. Otherwise, keep reading the truncated version below.
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1. Be yourself!
I know, it sounds cliché, but it’s true! Networking has gotten a bad rap, but at its core, networking is merely relationship building, it’s not schmoozing, it’s communicating. And it’s important to understand the strengths of your communication style – for example, introverts are usually better at creating intimate one on one relationships and are generally better listeners, two important social superpowers!
2. Do your research!
First ask yourself: What is the point of this networking event? And Why am I here? Figure out your specific goals for attending. Next, ask yourself: Who is it being hosted by and who will be in attendance? Then look them up on LinkedIn, find out what industries they’re in and develop a short but concise list of people you want to talk to.
3. Put on your listening ears!
Once you’ve prepared a list of roughly 10 questions, some of my favourites being:
How did you hear about this event?
What do you do?
How long have you been in your current position?
Are you working on any interesting projects?
Do you have a side hustle outside of work?
Remember that people like talking about themselves, and new research from Harvard suggests that asking more questions – and asking more follow-up questions – increases your likability.
Do you have any of your own tips for How To Network As An Introvert? Include them in the comments below, that’s where the most important conversations happen, and where you can begin to find your community!
Did you miss our last episode? Check out Victory TV’s interview with public speaking expert Carmen Sederino.
Remember to subscribe to our channel Victory TV, and I’ll see you next time with more helpful videos so we can help you EXCEED THE BENCHMARK!
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