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]]>Read More "The Problem With Positive Thinking And What To Do Instead"
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]]>Read More "THE ART OF FOCUS | WORKING FROM HOME"
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]]>The post How To Sell Your Story Not Your Product – An Interview with The Sales Doctor, Ingrid Maynard appeared first on Victory Offices.
]]>But, what if instead of viewing sales as something that feels forced or false, we saw it as a chance to connect? Because ultimately your audience isn’t purchasing your product or service, they’re purchasing your story!
This is why today I’m talking to Ingrid Maynard, The Sales Doctor, about How To Sell A Story Not A Product.
Ingrid shares incredible insight into sales, as well as tactics you can implement into your business immediately. She discusses the power of storytelling and how to establish and maintain trust, in order to make that sale and a life-long relationship.
See the full interview below or on our YouTube Channel Victory TV, otherwise, keep reading the shortened version of our discussion for her expert advice.
Do you have any tips on how to find the audience you want to sell to?
Firstly be open to your audience finding you, and what I mean by that is not that you should sit back and do nothing, what I mean is that your clients will tell you who they are.
Next, make sure you’re having conversations about the problem that your solution or product solves, or what that can enable a business to do more of.
Then look at your network and find those people that can refer you to potential clients, having that reference creates immediate credibility and trust. Find your place and become the centre of that eco-system.
From there? Have an appetite for the work and plenty of patience.
It starts with connecting with people. A mistake I’ve seen salespeople make is going in to get something rather than going in to understand what the customer needs and being open to the fact that they might not be the best provider.
You need to have an abundance mentality when you’re in sales, understanding that not every customer is right for you and you’re not right for every customer.
The more personal and relatable the story is, the better.
You might have one story, that’s your story, but the way you tell that story and the details that you focus on might vary depending on who you’re in front of.
Make sure you take time to understand your story within a hero’s journey format; people like to hear about the struggle, but they also like to hear about the triumph. If you can formulate your story within that structure it will absolutely resonate, and the customer will want to be a part of your next chapter.
Don’t know what the hero’s journey is? Check it out HERE and use this as a guide to tell YOUR story!
Please leave your questions, comments or thoughts about how to master sales in the comments below. Otherwise, get in touch with Ingrid, and invest in becoming an expert in sales!
If you want to see more interviews like this one, subscribe to Victory TV. We’ll see you next time with more helpful interviews so we can help you EXCEED THE BENCHMARK.
Don’t forget to join the Victory community on our social channels as well!
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]]>Read More "Morning Buzz! How to get a GREAT start to your working day"
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This seems simple but taking time to eat breakfast can make a world of difference. Wake up that ten minutes earlier, sit in your kitchen and cook yourself up a storm! Breakfast is the most important meal of the day, and so often it is skipped so we can rush off and get to work. Use this time as you eat to sit, take a break and ease into your morning, all the whilst eating a yummy and nourishing meal to give you an energy burst!
Organize what’s ahead for the day and prioritize. Building a to do list and ordering it by importance will help establish a feeling of control over your day and you’ll be kicking your daily goals with no problems at all!
Once you’ve arrived at the office, take a moment to clear and tidy your desk. Clutter and mess will only take away from your productivity and having a workspace that’s organized exactly how you want it will only boost your efficiency through the day.
This is probably the hardest thing to do for any of us living in the digital age. Create a system that will help you alleviate your distractions, this could be turning phone notifications off, setting a timer on your tasks and pre planning your breaks. This will not only boost your productivity, but also give you time to ‘switch off’ from all the distractions of the digital world.
Workmates, they make the long working day worth it! Take some time out of your morning to chat to your co-workers, see how THEY are, see what’s going on in THEIR life. Though it may seem small, these chats can brighten not only your morning, but also the morning of your fellow worker!
The morning is one of the hardest parts of the workday, so take at least one of these tips and apply it to your day, and just wait to see what a positive difference it will make for you!
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]]>Read More "Five Successful Entrepreneurs Reveal Their Best Tips For Startups"
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]]>I think one of the best things I did when setting up Assistant Sydney was choosing company values that were very well aligned to my own, and to what I wanted to achieve with the business. Every time we complete a big project, a senior assignment, event or initiative, we take time to reflect on that success.
Each and every time we have realised that in embarking on that journey, managing it the way we did and driving the outcome achieved – we did so in line with our company values. This moment of reflection has always been very rewarding both personally for myself and for my team. I have no doubt this has also contributed significantly to our company culture! When working with our clients, we constantly communicate just how key business culture and values are to a company’s overall success. The two in my opinion, are intrinsically aligned. Choosing values that were very simple and a natural reflection of how we wanted to work has certainly helped us live up to them from the start, without necessarily having a daily consciousness of doing so!
Believe in yourself and your abilities, and use these to provide the best possible services to your clients. Really listen to your clients and find out what they need. It’s very old school but I never go anywhere without a pen and paper and I write literally everything down rather than rely on my memory. I therefore never forget to call anyone back or fail to do what they ask of me. This habit has served me well both in previous management roles and now in my own business. Being reliable, responsive and pro-active – all basic things but so important in gaining trust and being an easy person for clients to come back to for their next project.
Approximately 70% of my work is repeat business from loyal clients and whilst I like to think this is due to my valuable technical knowledge it can’t be discounted how important it is to be interested in your clients, deliver a responsive service and therefore give them good reason to keep you front of mind for their next project. I’ve never been great at marketing and networking and so I rely on my project delivery and resulting referrals as my key form of marketing. All businesses and people within them are of course different but in a sentence, I would say that a piece of advice for any business is: “Give your clients a really good reason to come back again”.
Do what you enjoy, are best at and have the most leverage from. Ignore any noise. Set a clear vision and work to achieve it with good people.
Building relationships is the best thing you can do for your business, it’s the relationships that get you the business and less of the product or service you are offering. There are no such things as rules when it comes to business development.
I have two pieces of advice for business owners. Firstly, don’t wait until the morning to prepare for a successful day. Start the night before with achievable and realistic goals. This allows you to wake up relaxed and stress-free because you have already designed the blueprint for a productive day. Secondly, burnout is a real risk if you’re not mindful of your health. Running a business 35 takes energy, passion and motivation and good health is the foundation on which these traits are based. Taking the time to look after yourself now could save you weeks or months of time later down the track.
In start-ups and small businesses, you must move fast, often with limited knowledge or information to make the right decisions. Having someone who has been there before and has experience in the areas that you don’t, can really help you. A mentor can really help guide you through the important decisions and can help you to prioritise what is important. There are also plenty of things that as a small business you can’t do that a large business can. Don’t get caught up in those things. Work out what you can do that large businesses can’t, and hone those as strengths. Usually, it’ll focus around things like customer experience, personalisation and agility.
Victory Offices workspaces are a fantastic opportunity to grow and nurture your business. From startups to large multi-national corporate we have the office space for you. At Victory Offices be surrounded by the experience and support you need to nurture your success. To find out more please call us on or click here to contact us today.
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