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Today we’re talking about sales, that dirty word we hate to use but desperately need in order to sustain and grow a successful business.

But, what if instead of viewing sales as something that feels forced or false, we saw it as a chance to connect? Because ultimately your audience aren’t purchasing your product or service, they’re purchasing your story!

This is why today I’m talking to Ingrid Maynard, The Sales Doctor, about How To Sell A Story Not A Product. Ingrid shares incredible insight into sales, as well as tactics you can implement to improve immediately.